Social Media Marketing & Management - Course Outline

Yeh course aapko Content Strategy, Meta Ads (Facebook & Instagram), Audience Growth, Brand Engagement, aur Analytics me zero se pro banane ke liye design kiya gaya hai.

Social Media Strategy

1. Social Media Fundamentals & Strategy

  • Platform Overview: Facebook, Instagram, TikTok, LinkedIn, & YouTube Ecosystems
  • Target Audience Persona: Identifying Demographics, Interests, & Pain Points
  • Content Pillars: Educational, Entertainment, Promotional, & Social Proof Content
  • Competitor Analysis: Researching Competitor Strategies, Gaps, & Ad Libraries
Content Creation

2. Content Creation, Reels & Copywriting

  • Visual Content Creation: Designing Posts, Carousels, & Stories via Photoshop/Canva
  • Short-Form Video (Reels/TikToks): Scripting, Filming, Editing, & Viral Hook Formulas
  • Social Media Copywriting: Crafting Engaging Captions, CTAs, & Hashtag Research
  • Content Calendar: Planning, Scheduling, & Automating Posts with Buffer/Meta Suite
Meta Paid Ads

3. Meta Ads Masterclass (Facebook & Instagram)

  • Meta Business Suite Setup: Business Manager, Ad Accounts, & Pixel Installation
  • Campaign Objectives: Awareness, Traffic, Leads, Engagement, & Sales/Conversions
  • Audience Targeting: Core Audiences, Custom Audiences, & Lookalike Audiences (LAL)
  • Budgeting & Retargeting: ABO vs CBO Budgets, AB Testing, & Retargeting Funnels
Community Building

4. Organic Growth & Community Management

  • Algorithm Hacking: Understanding How Instagram, TikTok, & LinkedIn Algorithms Work
  • Engagement Strategies: Comment Management, Direct Messaging (DM) Funnels, & Polls
  • Influencer Marketing: Finding, Reaching Out to, & Collaborating with Micro-Influencers
  • Reputation Management: Handling Negative Reviews, Crises, & Customer Queries
Data Analytics

5. Analytics, Reporting & ROI Tracking

  • Key Metrics (KPIs): CTR, CPC, CPM, ROAS (Return on Ad Spend), & Engagement Rate
  • Performance Tracking: Analyzing Insights on Meta Insights, Google Analytics, & TikTok
  • Client Reporting: Building Professional Monthly Social Media Performance Reports
  • Optimization Tactics: Scaling Winning Ads, Scaling Creatives, & Budget Tweaks
Agency & Freelancing

6. Freelancing & Client Acquisition

  • Service Packages: Pricing SMM Packages, Monthly Retainers, & Ad Management Fees
  • Client Onboarding: Proposal Writing, Contracts, Access Delegation, & Briefing
  • Finding Clients: Cold Outreach via Email/LinkedIn, Fiverr, Upwork, & Local Businesses
  • Agency Workflow: Managing Multiple Clients & Using Automation Tools